Rebrand of French Connection Australia. Done as Strategy Lead at Practice. Naming, brand strategy, tone of voice, homepage copy, email, OOH, social, signage. Full case study at Practice.inc
Site redesign with new tonality and shopping experience. Wrote landing page copy, UX copy and flow for subscription experiences, and created PDP templates for each item type.
Fake branding exercise at Practice. Initial concept, brand strategy, naming, copy, socials, t-shirt, and this blog post you can read!